PRODUCT LEADERSHIP
Product Strategy.
Commercialization.
Execution.
I build and scale products, platforms, and product organizations that turn customer problems into measurable business growth.
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ABOUT
Building products that deliver business outcomes.
I am a product executive with experience leading product strategy, commercialization, and execution across enterprise SaaS, connected products, digital platforms, and consumer experiences.
My work spans both 0→1 product creation and large-scale platform transformation—from identifying customer problems and defining product strategy through commercialization, adoption, and growth.
I have led product teams and cross-functional organizations while working closely with engineering, design, sales, marketing, operations, and executive leadership to translate strategy into measurable results.
SELECTED IMPACT
EXPERTISE
What I do.
Product Strategy
Define market opportunities, customer problems, portfolio priorities, and product strategies tied to measurable business outcomes.
Commercialization & GTM
Connect product strategy with pricing, positioning, sales enablement, launch planning, adoption, and revenue growth.
0→1 Product Development
Turn new opportunities into products—from discovery and business case through launch and market adoption.
Platform & SaaS Transformation
Modernize platforms, improve customer experience, increase adoption, and establish scalable product operating models.
Product Organization Leadership
Build and lead product teams using clear accountability, customer discovery, prioritization, OKRs, and outcome-based management.
Customer Lifecycle & Growth
Improve onboarding, activation, engagement, retention, and expansion by combining customer insight with product analytics.
SELECTED EXPERIENCE
Turning product strategy into measurable results.
SiriusXM
Connected Vehicle Services
Led product initiatives across connected-vehicle programs supporting major automotive manufacturers. Redesigned onboarding and activation experiences, significantly increasing completion and contributing approximately $156M in incremental revenue.
Also led simultaneous product launches across Toyota, Honda, and Nissan programs.
CBRE
Enterprise Workplace SaaS
Led product strategy for CBRE's workplace technology portfolio and an enterprise SaaS business. Improved platform performance, increased product-team output, and helped double the user base while evolving the product and operating model.
Airstream / THOR Industries
Connected Products & New Ventures
Led development and commercialization of the Airstream Smart RV experience from concept through market launch. The product generated approximately $25M in first-year revenue and received industry recognition for product and design innovation.
Commercial Strategy & New Ventures
Product, Pricing, GTM & Partnerships
Led product and commercial strategy across emerging digital products, including new platform launches, pricing, go-to-market strategy, partnerships, and business-model development.
HOW I WORK
From customer problem to business outcome.
Customer Problem
Market Opportunity
Product Strategy
Prioritization & Roadmap
Product Development
Commercialization
Adoption & Growth
Business Outcome
I approach product management as a business discipline. Product strategy, customer experience, technology, commercialization, and operating execution need to work together to create sustainable value.
CONTACT
Let's connect.
I am interested in conversations about product strategy, product leadership, commercialization, and opportunities to build and scale meaningful businesses.